The matchmaker for music and brands

Every musician has fans that brands want to reach.

Arrangement analyzes social media audience data to find the overlap between a musician's followers and a brand's ideal customers — then predicts the deal value and brokers the partnership.

No spam. First to know when we launch.
$40B+
Influencer market (2026)
63%
Trust creator recs over ads
4 in 5
Brands increasing spend

What a match analysis looks like.

Pre-computed audience overlap scores, engagement lift predictions, and deal price ranges — generated from real demographic data across 64 artist-brand pairings.

Musician
Pop/R&B artist from Atlanta · 850K Spotify followers · 4.8% eng.
×
Brand
Premium beauty brand · fashion-conscious 18–34 female consumers
88/ 100
Match Score
Excellent Match
Engagement Lift +7.2% lift
Deal Price Range $28K–$65K
Audience Overlap Breakdown
Age
82%
Gender
91%
Interests
79%
Location
74%
AI Insights
Female-skewing fanbase (70% F) aligns directly with the brand's 80% female customer base — strongest gender signal in this dataset.
Fans index heavily on fashion, beauty, and lifestyle — the exact interest clusters this brand targets in paid acquisition.
Atlanta + New York reach covers the brand's two highest-revenue retail markets.
Musician
Hip-hop artist from New York City · 650K Spotify followers · 6.2% eng.
×
Brand
Athletic wear brand · streetwear and fitness-oriented 18–35 consumers
82/ 100
Match Score
Excellent Match
Engagement Lift +5.8% lift
Deal Price Range $15K–$42K
Audience Overlap Breakdown
Age
77%
Gender
68%
Interests
85%
Location
71%
AI Insights
Interest match is the strongest signal: fans heavily index on streetwear, fitness, and sports culture — direct alignment with the brand's core identity.
6.2% engagement rate is 40% above the hip-hop genre average, indicating a loyal, action-oriented audience that acts on recommendations.
New York City fanbase concentration maps directly onto the brand's primary urban retail expansion markets.
Musician
Indie rock artist from Portland · 120K Spotify followers · 8.1% eng.
×
Brand
Natural skincare brand · eco-conscious 24–38 consumers
71/ 100
Match Score
Excellent Match
Engagement Lift +4.1% lift
Deal Price Range $6K–$18K
Audience Overlap Breakdown
Age
65%
Gender
74%
Interests
77%
Location
58%
AI Insights
Portland + Seattle audience skews toward organic, eco-conscious values — direct cultural alignment with the brand's sustainability positioning.
Micro-audience of 120K delivers 8.1% engagement, which typically outperforms macro-influencers on a cost-per-engagement basis.
Wellness and sustainability interest overlap is 40% above baseline for the indie genre, confirming genuine audience affinity rather than broad demographic coincidence.

Top 6 Predicted Partnerships — Across All Pairings

88
Pop/R&B artist from Atlanta×Premium beauty brand
Pop / R&B • Beauty
$28K–$65K
82
Hip-hop artist from NYC×Athletic wear brand
Hip-Hop • Athletic Wear
$15K–$42K
79
EDM artist from Miami×Consumer electronics brand
EDM • Electronics
$35K–$85K
75
Country artist from Nashville×Artisan coffee brand
Country • Coffee
$8K–$22K
71
Indie rock artist from Portland×Natural skincare brand
Indie Rock • Skincare
$6K–$18K
68
Latin pop artist from Miami×Adventure travel brand
Latin Pop • Travel
$12K–$32K
How it works

From audience data to signed deal, fully automated.

01

Analyze audience overlap

We ingest social media follower data from musicians and cross-reference it against brand customer profiles. The overlap reveals which partnerships will actually resonate.

02

Predict the sales impact

Historical data powers our prediction engine. Before anyone shakes hands, both sides see the projected sales lift and fair market price for the partnership.

03

Invite the brand

We send the brand a data-backed proposal: here's your match, here's the projected ROI, here's the price. No cold pitching. Pure signal.

04

Broker the deal

Brand says yes, we extend the offer to the musician. Both sides agree on terms, and the sponsorship deal is locked. No agents, no endless email threads.

Brand deals shouldn't require a record label.

The music industry has democratized distribution. An artist can put their song on Spotify in minutes. But brand partnerships? Those still run on handshakes, connections, and guesswork. We're fixing that with data.

For Musicians

Stop leaving revenue on the table. Your audience has buying power that brands will pay to access. Arrangement finds those brands and brings them to you with a real offer, not a cold DM.

For Brands

Stop guessing which creator will move product. Audience overlap data tells you exactly which musician's followers are your customers. Predicted sales numbers, not vibes.

For the Industry

Music-brand partnerships are a $40B+ opportunity being served by enterprise platforms and manual processes. The mid-market — independent artists, growing brands — needs a self-serve solution.

The right fan data. The right brand match. The right deal.

Be first when we open access. Join the waitlist and we'll reach out personally when your spot is ready.